How to set a budget

We’ve written before about all the reasons to be setting a budget, and reviewing regularly how you’re tracking. You can access that here if you need a refresher. This article aims to provide you with a detailed guide to setting a budget, and understanding the drivers of your business. We’ve also produced a webinar on this topic.

Budgeting your income
Budgeting your costs
Other items

Where to start: budgeting your income


Usually, income in a business is based on a quantity. For example, income for a fruit and vege shop might be the quantity of produce sold. Revenue for a design agency might be the quantity of hours billed. When budgeting your revenue think about what is driving that figure. It is a good idea to break your revenue predictions down into their building blocks of number of items sold, because that gives you a clearer target to measure, rather than just total dollars per month. Remember to think about things like seasonality (when you will sell more or less in the year), holidays, annual closedowns and such. If you’re going to budget for an increase in revenue you’ll also need to think about what effect that will have on your costs. Will you need to pay staff more hours to get more sales? Or will you need to purchase more stock to sell, to increase your sales?

Other income

Think about any grants or subsidies you might be able to apply for. You’ll also want to include in this section any interest income if you have cash on deposit, or other income streams such as subletting office space or honorariums.

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What’s next: Budgeting your costs

Direct costs

Direct costs are those which are directly linked to each item (or hour of time) you sell. These costs are either fixed, such as the cost of freight to import a container of product, and those that are variable, such as the cost to purchase each individual item you sell. 

If you’ve looked at an increase in your sales, then you need to consider the increase that will make to your variable costs. Fixed costs usually are fixed at a level (so until you fill that container completely with product) and then jump up (to having to pay the cost of importing 2 containers).


Finally, let’s cover overheads. Overheads are those costs which don’t directly relate to each unit of sales, such as the electricity cost of running your premises, rent for your building, or subscription costs for industry memberships. Generally, most if not all of a business’ overheads are fixed. That’s because they don’t usually change much depending on how many units you sell. 


In a company, tax is charged at 28% of your net profit. When preparing a budget it is good practice to include this in each month as a final expense. Perhaps some month’s of your budget show a loss – then you could budget your tax that month as a positive figure. Because this isn’t reflective of actual cashflow you can also just include it as a total of the year in the final month of your budget if that is clearer for you. It is important though that tax is included as part of your budget as it is a cost to your business.

Accountants are the best at actively working to make sure you’re not paying any more tax than you need to. So, often what you would budget in tax would be different to what you would end up paying once our team has completed their work.

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Other items: buying assets and paying back loans

We looked at these in the previous budgeting article but as a recap it is important to remember that a budget is only looking at the income and expenses for your business. Items such as asset purchases and loan repayments don’t get included. If you want to get a clear picture of your total business cashflow then you’ll need to prepare a cashflow forecast. We’ve got some useful tips here or else speak to our Support team who can help you purchase a cashflow forecast product.

Once you’ve figured out your annual budget, you can divide each line by the number of month’s you’ve set it for to get average monthly figures. Or, if you know the pattern of income or expenses you can put this in (for example if your income follows a seasonal trend). You can also add in one-off annual expenses if you know them, such as insurance to the month in which you expect to pay. Don’t forget, budgets are GST exclusive so any figures you enter need to be without GST.

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Finally – review

Take a step back and look at this as a full picture. Does it make sense and look like how your business operates? Is there anything that looks glaringly wrong? This is the time to assess if your picture on paper actually reflects reality.

If you need another set of eyes, or just want someone to work through setting a budget with you we offer a full budgeting product which you can purchase through your Beany page, or get in touch with our friendly Support team.

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